The smallest (and funniest) car in the range gets a big welcome: 
the T03 hits Milan and Rome with a major billboard campaign.
A CAR BUILT AROUND YOU AND THE DUOMO
A CAR BUILT AROUND YOU AND THE DUOMO
DESIGN THAT LASTS LONGER THAN A WEEK
DESIGN THAT LASTS LONGER THAN A WEEK
MY FIVE DOORS: TICINESE, GARIBALDI, ROMANA, GENOVA, VENEZIA
MY FIVE DOORS: TICINESE, GARIBALDI, ROMANA, GENOVA, VENEZIA
A 3.62-METER APARTMENT DOWNTOWN
A 3.62-METER APARTMENT DOWNTOWN
HERE COMES THE TECH!
HERE COMES THE TECH!
I GOT THIS
I GOT THIS
SO FREAKING CUTE
SO FREAKING CUTE
5 DOORS, 7 HILLS
5 DOORS, 7 HILLS
THE SMALL BEAUTY
THE SMALL BEAUTY
CITY'S LITTLE HEART
CITY'S LITTLE HEART
ROME, LET'S LOVE EACH OTHER
ROME, LET'S LOVE EACH OTHER
FOR A GRA A LITTLE LESS GRR
FOR A GRA A LITTLE LESS GRR
Client: Leapmotor
Agency: Leo Burnett 
Executive Creative Director: Francesco Martini
Creative Directors: Federico Bonenti, Michele Sartori
Senior Copywriters: Pierfabio Iannuzzi, Giorgia Pittau
Senior Art Director: Cristina Cismondi​​​​​​​

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