Fast food or restaurant? Workout or disco? Eating healthy or eating good?
The day is full of decision to be made. But is it necessary to choose?
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/bd523dcf-c7de-4335-a0ea-a5022f970ad2_rw_1920.jpg?h=5dabf36df9527eeaa387db5f9800d962)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/581870a4-2dbe-47b1-9f4d-e070badcfef1_rw_1920.jpg?h=0934c58e2f3401e61df68f9c6170136f)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/cc606808-c3ba-46de-be75-77090d8daca4_rw_1920.jpg?h=6b2a7f4ae6274717dd12807ca98fee89)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/bd74f1c7-e645-4f7d-949c-cd780ac2c456_rw_1920.jpg?h=6da40ee9e15f8eb6058779757bce6046)
GET ON - GET DOWN. Chiquita is always the best choice.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/b0d365b2-ee1b-49ee-a703-9417713532a7_rw_1920.jpg?h=ab27c562beb3c0adf007fbb4035d5f64)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/64e06d20-815d-4dc7-8da3-b510858a9330_rw_1920.jpg?h=d1a558376da8885f4268ac6ee902252b)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/678ccc3a-ab09-4983-9cb6-464c05f1087d_rw_1200.jpg?h=f8139c7fa96736ed648a1c5514b2d5fe)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/719d0783-08e6-484b-96aa-3eaa438f64aa_rw_1920.jpg?h=aa2b836305772efe7fa8b1ddf3009cdd)
HURRY - SLOWLY. Chiquita is always the best choice.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/dcf63e40-cfbf-4951-8071-14037038c539_rw_1920.jpg?h=4d6dfea409defbbe9722532e0e3ed546)
CAPRI - ISCHIA. Chiquita is always the best choice.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/be3e754f-98db-49a1-b5e3-4dcc41988a68_rw_1920.jpg?h=94e718ce887b56e2f4b074a0d6a0ecd7)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/9e27d6ce-efad-4a99-bc50-69f8de2492f6_rw_1920.jpg?h=e6b3ca2925b4bf8be48142c7a939ca42)
C'MON - C'MOOOON!. Chiquita is always the best choice.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/86c07590-97ac-46ce-9079-fcde067687a3_rw_1920.jpg?h=8f282b9cba2a23f96a8c2191503e2040)
EAST COAST - WEST COAST. Chiquita is always the best choice.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/1bb80b1a-c3bf-4bfc-8e9d-21b339399b69_rw_1920.jpg?h=25b588e1fee05c0a875d07313fac1ab2)
SAND - ROCKS. Chiquita is always the best choice.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/ab75d642-364f-4cf6-9e80-d29362225254_rw_1920.jpg?h=f23c80918eb78ef97cf9d9ef18db5e2d)
MISANO - MUGELLO. Chiquita is always the best choice.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/d890a121-8839-486d-8eb7-1a672d13448c_rw_1920.jpg?h=f49a96b737f7bdfa60432bff48f19c87)
TAVERN - PUB. Chiquita is always the best choice.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/95bbc1da-5a21-4817-b8aa-0d5484a10256_rw_1920.jpg?h=731367f9face8b56508afb23fecd1038)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/696aed99-4a5e-414e-9dfa-fde91ea3cde7_rw_1920.jpg?h=9663cfa3782df6eccb58fc598a681dba)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/17853447-42dd-4456-923d-f11ea1d5636d_rw_1920.jpg?h=20ec5841c2dbe7530f7468a4ea8ba024)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/e4d334b1-4059-4928-8932-e32999f5c952_rw_1200.jpg?h=153bae76b2d0908fa551d76bda29a4f3)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/a5b4124a-3531-472b-8395-40d20a8151ba_rw_1920.jpg?h=0745ae283c23c7e631ac4e1ef74577f5)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/45af894d-5d39-4025-820d-8fa6fff2ab23_rw_1200.png?h=e07268afca3d0aae333f3cf60e486b2b)
CASE HISTORY
Client: Chiquita
Agency: Armando Testa Group
Executive Creative Director: Michele Mariani
Senior Art Director: Tommaso Casarini, Barbara Ghiotti, Giulia Richetta
Senior Copywriter: Pierfabio Iannuzzi, Sara Greco
Production Company: Little Bull
Post Production and 3D: Tax Free