The new 500X S-Design is for those who want to differentiate from the mainstream,
inviting everyone to be always himself, with the right dose of style and coolness.
Client: Fiat
Agency: Leo Burnett
Executive Creative Director: Alessandro Antonini
Creative Director: Cristiano Nardò
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Gaetano Cerrato | Bruno Fonseca
Director: Alberto Accettulli
Production Company: Haibun
