The new 500X S-Design is for those who want to differentiate from the mainstream,
inviting everyone to be always himself, with the right dose of style and coolness.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/540d165c-f2d9-49db-8cbe-a33eb14c1497_rw_3840.jpg?h=ded442be6610de8522d72dd07307f878)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/ef7a09ed-8038-4f9f-afd1-2d7e199a97ee_rw_3840.jpg?h=1a2cabaa15fc466e188bdebcbeede1cb)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/8e68d293-b238-4bd3-a0d0-e66569155f26_rw_3840.jpg?h=6c207cd2ab5c1390e3af11b3fc917cb8)
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/0b69d959-f90d-4f68-a422-6cc29bcdcb29_rw_3840.jpg?h=a00a24c05f7ee4aa4491afb8094b5114)
Client: Fiat
Agency: Leo Burnett
Executive Creative Director: Alessandro Antonini
Creative Director: Cristiano Nardò
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Gaetano Cerrato | Bruno Fonseca
Director: Alberto Accettulli
Production Company: Haibun