Renewable energy can no longer be regarded as an exception
but the straightest and most sustainable choice to make today.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/b526e481fbbb04a5ce407e3c_rw_600.jpg?h=d4731ffd114bdcaf61c46ee5ba0ff777)
SUN IS THE MOST POWERFUL RESOURCE EXPLOITED BY HUMAN BEINGS. JUST FOR TANNING.
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/d894bf58b76cb8a12f37a3be_rw_600.jpg?h=5526c8fbc0fad839598d7f91e31dadc3)
STOP CALLING OUR BEST SOURCES "ALTERNATIVE".
![](https://cdn.myportfolio.com/8c235504bd5898cd3db3f66905e9f84d/2495f1fbdc9c264971c572ea_rw_600.jpg?h=2b5a3b89a50989f30feed5807368f531)
THE SUN WAS CREATED TO ILLUMINATE FACES AND STREETS. EVEN BY NIGHT.
Client: WWF
Agency: Saatchi&Saatchi, Milan
Creative Directors: Luca Lorenzini, Luca Pannese
Copywriter: Pierfabio Iannuzzi
Art Director: Marco Tironi