During the holidays, symbols and old traditions
can take on a whole new meaning.
HO HO HO HOO HOOO HOOOOOO (WITH DARK GLASS AND FULLY RECLINABLE SEATS)
WISHING YOU A RED LIGHT XMAS (WITH DARK GLASS AND FULLY RECLINABLE SEATS)
NOT EXACTLY HOLY (WITH DARK GLASS AND FULLY RECLINABLE SEATS)
DEAR SANTA, MAKE MY HANDLES DISAPPEAR (WITH HIDDEN DOOR HANDLES)
MERRY XMAS ET BONNE AÑO NUEVO (970 KM AUTONOMY)
SILENT NIGHT. AND DAY TOO (100% ELECTRIC)
DEAR BEFANA, THIS YEAR ZERO CARBON (100% ELECTRIC)
Client: Leapmotor
Agency: Leo Italia
Executive Creative Director: Francesco Martini
Creative Directors: Federico Bonenti, Michele Sartori
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Cristina Cismondi