A series of DOOH for universities, coworking spaces, and gyms,
packed with all the charm of the little electric Fiat Topolino.
HEADING TO THE EXAM FULLY CHARGED.
WANTED THE EXERCISE BIKE? TOUGH.
RUNS MORE MILES ON THE TREADMILL THAN YOU.
SHORTER THAN THE WI-FI PASSWORD.
FIND A SPOT WITHOUT RESERVING ONE.
Client: Fiat
Agency: Leo Italy
Executive Creative Director: Francesco Martini
Creative Director: Antonella Comoglio
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Directors: Daniela Barberio, Domenico Culzoni
