One of the most famous Italian liquor asked to create an integrated campaign to celebrate its 130 years of activity. Through the website www.montenegro130.it, users were able to support ten voluntary organizations just by sharing a 130 seconds video. According to the quantity of votes and sharing, each organization receives a part of the 130.000 euros, gently offered by Amaro Montenegro for the entire operation. So, let's take a look at the case history.
WEB CAMPAIGN
TV CAMPAIGN
SHAREFUNDING OPERATION

Client: Amaro Montenegro 
Agency: Armando Testa Group​​​​​​​
Creative Director: Jacopo Morini
Strategy Director: Massimiliano Rossi
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Barbara Ghiotti
Digital Art Director: Francesco Mazzone
Senior Creative Technologist: Andrea Bassi
Production company: MADE
Audio Company: Top Digital
Director: Giancarlo Spinelli

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