The most famous Italian liquor turns 130 years old. To celebrate such an important date, everyone had the opportunity to support ten non-profit organizations by sharing a 130 seconds video. According to the number of shares, each voluntary has received a part of the prize pool of 130,000 euros, gently offered by the brand.
WEB CAMPAIGN
TVC
SHAREFUNDING OPERATION
Client: Amaro Montenegro
Agency: Armando Testa Group
Creative Director: Jacopo Morini
Strategy Director: Massimiliano Rossi
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Barbara Ghiotti
Digital Art Director: Francesco Mazzone
Senior Creative Technologist: Andrea Bassi
Production company: MADE
Audio Company: Top Digital
Director: Giancarlo Spinelli
