One of the most loved italian liquor asked to create an integrated campaign to celebrate its 130 years of activity. Through the website www.montenegro130.it, users were able to support 10 voluntary organizations just by sharing a 130 seconds video. According to the quantity of votes and sharing, each organization receives a part of the 130.000 euros offered by Amaro Montenegro for the entire operation. 
CASE HISTORY
WEB CAMPAIGN
TV CAMPAIGN
SHAREFUNDING OPERATION

Client: Amaro Montenegro 
Agency: Armando Testa Group
Creative Director: Jacopo Morini
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Barbara Ghiotti
Digital Art Director: Francesco Mazzone
Senior Creative Technologist: Andrea Bassi
Production company: MADE
Audio Company: Top Digital
Director: Giancarlo Spinelli

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