Italy’s most famous liquor turned 130. To celebrate, people could support 10 non-profits by sharing
a 130-second video. The most-shared organizations shared a €130,000 prize pool funded by the brand.
WEB CAMPAIGN
TVC
SHAREFUNDING OPERATION
Client: Amaro Montenegro
Agency: Armando Testa Group
Creative Director: Jacopo Morini
Strategy Director: Massimiliano Rossi
Senior Copywriter: Pierfabio Iannuzzi
Senior Art Director: Barbara Ghiotti
Digital Art Director: Francesco Mazzone
Senior Creative Technologist: Andrea Bassi
Production company: MADE
Audio Company: Top Digital
Director: Giancarlo Spinelli
