Renewable energy can no longer be regarded as an exception
but the straightest and most sustainable choice to make today.
SUN IS THE MOST POWERFUL RESOURCE EXPLOITED BY HUMAN BEINGS. JUST FOR TANNING.
STOP CALLING OUR BEST SOURCES "ALTERNATIVE".
THE SUN WAS CREATED TO ILLUMINATE FACES AND STREETS. EVEN BY NIGHT.
Client: WWF
Agency: Saatchi&Saatchi, Milan
Creative Directors: Luca Lorenzini, Luca Pannese
Copywriter: Pierfabio Iannuzzi
Art Director: Marco Tironi
