PRINT
SUN IS THE MOST POWERFUL RESOURCE EXPLOITED BY HUMAN BEINGS. JUST FOR TANNING.
STOP CALLING OUR BEST SOURCES "ALTERNATIVE". 
THE SUN WAS CREATED TO ILLUMINATE FACES AND STREETS. EVEN BY NIGHT.
Client: WWF | Soffass
Agency: Saatchi&Saatchi, Milan
Copywriter: Pierfabio Iannuzzi
Art Director: Marco Tironi

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